Loyalty & concepts

Our loyalty scheme will be provided to retail chains, football clubs and brands.

We like to encourage shoppers buying a brand or visit a football match and reward them with a unique FCK product.

It will make collecting more fun & exciting!


Jupiler is a Belgian lager with a share of around 52% in its own country. The beer is brewed by the Piedbœuf brewery near Liège. Jupiler is also sold on the Dutch market.
For Jupiler Belgium, a major marketing campaign had been developed for the Russia World Cup in 2018. Unfortunately the Dutch football team did not qualify.

FCK collaborated with the Jupiler marketing team and developed a shirt and campaign for the Dutch market.
The campaign and the shirt links Dutch football fans to the Belgian fans. The iconic print on the shirt shows the orange lion in combination with the Belgian red devil. This unique shirt received a lot of media attention.

Dutch Devils ruled!

Voetbal International

Voetbal International is a Dutch football magazine that has been around since August 1965. It is therefore the longest running and largest football magazine in the Netherlands. FCK provided the ultimate father’s day gift for VI magazine.

A pair of warm FCK socks! The socks were sealed with the magazine. A sympathetic gesture from VI towards their fan base. FCK has taken care of both design and production.

Life's too short
to wear boring socks!