Most men do not like to go shopping. You often see them waiting outside the shop while the woman is burning the credit card.
FCK breaks this trend. Can you imagine a group of men having a chat around a clothing rack? This is the case with FCK.
FCK is a “man-magnet”.
With FCK the roles will be reversed in your stores. The man lingers whilst the woman has long finished shopping.
Just to be clear FCK is not a sportswear brand. FCK products are unique (gift) items for football fans with a sense of quality, style and humour. FCK brings fashion, football and design together. Every FCK product tells an iconic football story. Football fanatics love it.
This makes FCK a unique concept.